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Back to Britain: Gieves & Hawkes Autumn / Winter 17 Collection

Josh Sims tells the story of Gieves & Hawkes’ latest collection and why Autumn/Winter feels like a return to the tailor’s British beginnings

For one of the most British of brands, Gieves & Hawkes’ Autumn/Winter collection marks a return to its roots, a shift away from the Continent. ‘Britishness is hard to capture, and easy to get wrong, but it’s also unique in its eccentricity and fun,’ says the company’s senior designer, Edward Finney. ‘You don’t get fun in any other nation’s sense of dress. You wouldn’t get an Italian describing their clothing that way. And we’ve had a modern, quite Italian feel for a while – we felt it was time to give this collection some fresh air.’